Vintage & Whimsical Inspired brands for children

Happy New Year!

This was our first full week back to work and it was quite a shock after spending such a lovely time with family and friends during the Christmas holiday.

I’m really looking forward to the year ahead. I have gained so much knowledge and confidence in the 18 months since we launched. I’ve mentioned before that it has been a struggle juggling a new business and family life. My littlest will be three this weekend and she’ll be attending nursery more regularly so this means I can change my work schedule. I’ve spent the last year working late into the night dealing with orders and managing stock so that I can focus my time during the day on my girls. My hope is that now I can establish a better work-life balance. Chatting to other parents, I know this is a situation we all have to manage and it’s certainly not easy. Having more conventional business hours will certainly help me to address this balance.

It’s not only my little munchkin who has a birthday this month. I shall be turning 40 in a couple of weeks. Such a milestone really makes you stop to evaluate your life and achievements. I’m very fortunate to have the support of my family and friends and spending more time with them is a priority for me.

Thinking about the topic and colours for Spring & Summer 2018, we will see more natural colours: bright sky blues and deep sea greens. In terms of the designs, we will see mostly plain, simple clothing but I’ve selected a few prints for our collection. I’m sure you’ll love them!

The new collection will arrive at the end of January / early February and we’ll keep you posted as we update our website. As always, please do share your images and we’d love to hear from you.

Wish warmest wishes for the year ahead,
Uzma